Global children’s choir initiative • Ocean impact campaign

Turning children’s voices into global action for cleaner oceans.

Save the Oceans is a modern charity campaign uniting music, storytelling, art, digital reach and seamless donations to fight plastic pollution in the world’s oceans.

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11M+ Tons of plastic enter the oceans every year
700+ Marine species affected by plastic ingestion and entanglement
2050 Plastic could outweigh fish in the sea if trends continue

Why this campaign matters

Music Original anthem with global emotional reach
Art Official cover artwork and fundraising potential
Impact Donations routed toward real ocean outcomes

The problem we cannot ignore

Plastic pollution is one of the greatest environmental crises of our time. Public awareness has grown, but action still lags far behind the scale and urgency of the problem.

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Oceans under pressure

Millions of tons of plastic enter oceans every year through mismanaged waste, rivers and single use packaging systems.

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Wildlife at risk

Marine animals ingest plastic or become entangled in debris, causing injury, starvation, drowning and ecosystem disruption.

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Human health concerns

Microplastics now enter the human food chain through seafood, drinking water and air, carrying toxic chemical risks.

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Children inherit the damage

Future generations face degraded biodiversity, polluted coastlines and compromised food systems unless meaningful intervention accelerates now.

The solution

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An emotionally driven impact model

  • Children’s anthem at the core of the campaign
  • Global digital rollout across media, choirs, schools and partners
  • Corporate sponsorship, matched giving and ESG alignment
  • Seamless donation journeys across website, social and live moments
  • Transparent reporting on reach, funding and environmental outcomes

The creative platform

The project combines music, documentary storytelling, visual art and digital engagement into one unified campaign experience.

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Documentary storytelling

Narrative led content adds context, trust and depth, strengthening sponsor value and audience engagement across launch and fundraising moments.

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Official artwork

The campaign includes exclusive cover art and fundraising opportunities through limited editions, exhibitions and auction aligned storytelling.

Project leadership

Thomas “Tom” Proxa leads the initiative as founder of M.A.S and project manager, bringing the original creative vision to life.

Executive producer

Tony Moore provides musical leadership, vocal direction and production credibility across choir development and recording.

Narration and art

Nitin Ganatra OBE adds artistic depth through documentary narration and the creation of the official campaign cover artwork.

Choir and charity strategy

The initiative is built around young voices, strong creative leadership and partnerships capable of translating awareness into visible ocean impact.

Featured choir direction

Only Voices Aloud is positioned as the primary choir target, offering authentic youth voices, professional structure and strong community credibility.

  • South Wales based youth choir model
  • Strong safeguarding and structured development
  • Aligned with education, purpose and public engagement

Charity impact pathway

The Ocean Cleanup is presented as the key charity partner, creating a direct bridge between global attention and measurable environmental outcomes.

  • Clear cleanup mission across rivers and oceans
  • Strong innovation and scalable environmental action
  • Natural fit with the campaign’s message of next generation leadership

Sponsors and strategic partners

Save the Oceans is designed as a scalable funding ecosystem built around sponsorship, social activation, payment infrastructure and measurable reporting.

Main sponsor

Atradius Collections brings financial credibility, global business reach, ESG alignment and enterprise visibility to the initiative.

Social media partner

A digital amplification partner supports viral content, short form storytelling, younger audience reach and campaign participation at scale.

Payment platform partner

Multi currency donation processing, secure hosted payment pages, QR codes and real time dashboards help ensure transparent giving.

Corporate ESG activation
Global donation infrastructure
Music monetisation
Social virality
Matched giving
Transparent impact reporting

Roadmap to launch

The campaign is structured to build momentum through partner confirmation, creative production and a high impact Christmas launch.

May to June

Foundation and partner confirmation

Secure charity alignment, confirm sponsors and payment platform, finalise choir participation and lock key production agreements.

July to October

Creative and production

Complete arrangement and master, record the choir, film the documentary, produce official artwork and build donation infrastructure.

November

Campaign build

Create social assets, edit the main content pieces, roll out sponsor communications and test fundraising dashboards.

Mid December

Global launch

Release the anthem, activate TikTok and social media, announce matched funding and stage the documentary or artwork moment.